MANDY®, a trademark of NOVADI
MANDY® INOLOVPBR, A local apple TOLERANT to scab
MANDY® Inolovpbr : a scab-tolerant local apple with very good agronomic and taste qualities and an attractive two-tone look that can be marketed in short circuits, as well as in organic or conventional farming.
Promotional tools for the development of the variety.
NOVADI proposes a new marketing strategy for MANDY® Inolovpbr variety. We want to support our customers in the development of the variety by setting up promotional tools to facilitate the organization of the marketing of the fruit and to enhance the value of high-quality fruit.
The objective behind the creation of this brand is to increase the value of the product on the market by improving its visibility to consumers thanks to a single strong identity. A simple specification on the fruit will allow to highlight the high-quality fruits.
The tools are the logo, the stickers, the trays, the flyers, the shop displays, etc… with their variations for organic production. Once the license is signed, these ready-to-use tools will be available on NOVADI’s extranet.
This approach also exists for other varieties:
- GALY® for the red, early variety that colors easily: Inobipbr
- LORY® for the yellow variety of very good agronomic quality: Inogopbr
For more information, contact NOVADI.
